Affidea Medical Clinic, Dundrum
Reddy A+U worked with diagnostic healthcare provider Affidea in 2015 as they rebranded from their previous identity (Euromedic). We created a fresh new interior design scheme for them to reflect their new brand and implemented it initially at their centre in Dundrum, Dublin.
The design strategy establishes a clean, crisp, modern aesthetic appropriate to a clinical healthcare service while also addressing practical issues to do with patient activities. Improvements were made to patient facilities for waiting, consumption of contrast drinks, and wayfinding to the different departments. Materials and finishes were chosen to achieve a calm, pleasant environment for patients and staff while also meeting practical needs for cleaning and maintenance.