The Frame Building

The Frame at 74–75 Lower Baggot Street, Dublin 2, commissioned by Irish Life Assurance PLC and designed by Reddy Architecture + Urbanism, sought to replace a vacant building with a modern, sustainable, and high-quality office building.

- Location Baggot Street, Dublin
- Client Irish Life
- Project Workplace Design
- Scale 4,188.6 m²
- Project LeadDavid McDowell
The Story
Positioned at a key gateway to Dublin’s Georgian core, the building creates a vibrant workplace while enhancing the streetscape and public realm.

The Challenge
The building's height, scale, and massing align with the surrounding structures, seamlessly integrating into the urban context. Its massing is thoughtfully broken down using high-quality stone and alabaster panels, arranged to create a dynamic and varied design on each façade.

The Outcome
This distinctive building will live in harmony with its historic address and surroundings. Taking cues from the proportions found in adjacent Georgian architecture, its elevations are punched with deep recess windows paying homage to the traditional deep rendered reveals of the Georgian design era.

Project Team

David has over 20 years post graduation experience on a wide range of projects in 22 countries around the world as an architect.
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